Genesis Shocks is located in Roswell, Georgia 30 miles north of Atlanta. Founded by Mike Farr and Mike Lutz in March of 2006, Genesis is now celebrating it’s 10th year in business with literally thousands of races and hundreds of championships won on Genesis products. We have been building shock absorbers that drivers can use with confidence without having to double check and second guess everything. We can satisfy racers needs with easy to understand and easy to use products that are also gentle on their budgets.
At Genesis, quality, service and consistency come in first so you can too.